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Monthly Archives: June 2017

Digital Marketing Assets and Tactics

Digital channels are leveraged by the businesses which include the Google search, email, social media websites or the website of the businesses in order to keep a proper and steady connection with their target and potential customers. The Internet has changed the world completely. It is true that people nowadays spend a lot of time online now, in comparison to the time they used to spend a few years back. People’s way of shopping has changed, and if we look at the statistics, traditional marketing is not really as powerful as it was earlier. Marketing means connecting with the customers in such a manner that they are impressed, and this should be done in the proper place and proper time. This indirectly means that you have to connect with them where they spend most of their time, and that is the Internet. A digital agency in Singapore provides the best services for Digital Marketing. Digital marketing is the umbrella term for all the marketing efforts that are made online. Digital channels are leveraged by the businesses which include the Google search, email, social media websites or the website of the businesses in order to keep a proper and steady connection with their target and potential customers. The Internet has changed the world completely. It is true that people nowadays spend a lot of time online now, in comparison to the time they used to spend a few years back. People’s way of shopping has changed, and if we look at the statistics, traditional marketing is not really as powerful as it was earlier. Marketing means connecting with the customers in such a manner that they are impressed, and this should be done in the proper place and proper time. This indirectly means that you have to connect with them where they spend most of their time, and that is the Internet.

Digital marketing includes digital advertising, online brochures, email marketing and also helps in branding the assets of the business. There are a number of assets and strategies that come with digital marketing. The digital marketers who are experts have ideas as to how the strategies are going to help a business reach the zenith of success. A Marketing Agency in Singapore follows the assets and tactics to help the businesses grow.

The assets of Digital Marketing includes:

  • The website of the business
  • The blog posts
  • The white papers and the ebooks
  • The Infographics
  • The Interactive Tools
  • The social media channels
  • The online brochures
  • Online coverage
  • The Branding assets

The important tactics of Digital Marketing which help in the growth of a business are as follows.

  • Search Engine Optimisation: It is very important to optimize the website for a business in order to achieve the top ranks in the search engine. This is done by the process of Search Engine Optimisation.
  • Content Marketing: Creating and thereby promoting content assets in order to generate traffic growth, brand awareness or customers is known as content marketing. Content marketing is a very important tactics of Digital Marketing.
  • Inbound Marketing: The approach that is taken by a business to attract, close, convert or delight the customers by making use of the online content is known as Inbound Marketing.
  • Social Media Marketing: The means by which the brand or the contents are promoted on the social media websites for increasing the drive traffic, brand awareness and leads of the business is known as Social Media Marketing.
  • Email Marketing: Many companies use important tactics, known as email marketing so that they can communicate effectively with the audiences. Email is used for promoting content, events, discounts on products or services, and also to direct the customers to the website of the business.

Is Digital Marketing Relevant in Singapore?

The markets in Singapore are small and also diverse. This is why it is difficult for the marketers to find out the places where the maximum effort should be applied. The search engines, e-commerce players, and the social networking sites are not similar for all the countries. Earlier, the people of Singapore were not much inclined towards online marketing, as they preferred traditional marketing. Now, if we go through the records, Singapore has the highest number of people who are online. This has led to a positive impact on digital marketing in Singapore, and most of the companies have taken their business online. A Digital agency in Singapore is helping the websites of the businesses flourish and gain more traffic. Though e-commerce started really slow in Singapore, it has taken the market by storm now.

How Marketing Has Progressed in Recent Years

Digital marketing is nothing but the marketing services which are used for attracting, engaging and converting the customers online. Digital marketing makes use of a number of channels which include content marketing, SEO, influencer marketing, online advertising, and social media. These help the brands to stay in touch with their customers and also uncover all the performances of the marketing programs. Not all people have a clear idea of what digital marketing is or what the strategies are. Electronic devices like desktops, tablets smartphones or digital OOH are leveraged so that they can provide experiences that can influence a large number of audiences to take necessary actions. Digital marketing has a lot of similarity with the modern architecture in a number of ways. Digital marketing helps to engage the target and the potential customers in the digital channels, as they are constantly looking for answers to queries. A Digital Marketing Agency in Singapore helps the businesses to attain new heights. Digital marketing is nothing but the marketing services which are used for attracting, engaging and converting the customers online. Digital marketing makes use of a number of channels which include content marketing, SEO, influencer marketing, online advertising, and social media. These help the brands to stay in touch with their customers and also uncover all the performances of the marketing programs. Not all people have a clear idea of what digital marketing is or what the strategies are. Electronic devices like desktops, tablets smartphones or digital OOH are leveraged so that they can provide experiences that can influence a large number of audiences to take necessary actions. Digital marketing has a lot of similarity with the modern architecture in a number of ways. Digital marketing helps to engage the target and the potential customers in the digital channels, as they are constantly looking for answers to queries. A Digital Marketing Agency in Singapore helps the businesses to attain new heights.

The Shift to Digital Marketing

Traditional marketing made use of the television advertisements, the billboards, and the mail-outs, which were very costly and did not have much effect on the consumers. Traditional marketing has now shifted to digital marketing. There is hardly anyone now who is not online. The Internet has revolutionized the world and changed the face of the businesses. Email communications, Search Engine Optimization, PPC, web tracking are the most important tactics of digital marketing. Digital marketing is growing rapidly as it is very effective in engaging all the clients. A Digital Agency in Singapore follows all the tactics of digital marketing that are required by a business to grow.

Listed below are some obvious benefits of digital marketing.

  • One cannot really measure the number of people who have looked at a billboard or the flyer before they are sent for recycling. Digital marketing helps the businesses to keep track of the number of people that have visited the website, opened an email or clicked on a particular link related to the website.
  • The customers are nowadays looking for a customized and personal journey, which was not possible in the case of traditional marketing. Digital marketing, on the other hand, allows the customers to engage in the business freely. The business can also take care of the interests of an individual. This is, by far, one of the most important assets of online marketing.
  • The activities that are related to traditional marketing are very costly. The television advertisements, radio commercials, and the billboards are not cost effective at all. The products of digital marketing are scalable in sizes which make it easier for the small as well as the large businesses to utilize the products in order to reach out to the audience freely.
  • Digital marketing is taking place online, which means that it can be accessed by a large number of audiences all over the world. Traditional marketing only limits the business to a certain geographic limit, but digital marketing helps businesses to reach international audiences.

It is true that e-commerce started very slow in Singapore. The reason behind this was that Singapore had many shopping centers and also, the national pastime of Singapore is offline shopping. Now, a Digital agency in Singapore has helped digital marketing to grow and spread.  If we look into the reports now, then, both Malaysia and Singapore are responsible for the maximum retail sales online in South-East Asia.  The e-commerce sites are a little different in Singapore. Few shopping sites do not have any local sites for the country, but they definitely offer shipping deals that are free. There are many western companies that have set up websites in Singapore. Leading e-commerce companies manage websites for huge brands such as Adidas, Calvin Klein and Muji in Singapore.